Chris Bennett, Director of Communications
Good morning. Thanks for coming this morning at relatively short notice.
We have invited you here today to give you a preview of the spots that will be running on television throughout
I am presenting the spots and not Christian Schwarz-Schilling because the High Representative/EU Special Representative features in one of them and he is too modest to present it himself.
As you can see, he has, nevertheless, decided to be present in the audience, to gauge your reactions no doubt.
The campaign has three aims.
The first is to raise awareness of the changes in the international presence in
The second is to raise awareness of the importance of the elections. Since the OHR is closing, the individuals and parties elected on 1 October will have to take responsibility for this country’s future, a future that is in
And the third aim is to encourage as much of the electorate as possible to vote. Anyone choosing not to vote, is allowing others to make decisions about his or her future and the pace at which this country will advance towards
So, without further ado, let’s see the spots.
FIRST
It runs fast. But our target audience is in particular the under-35s who are statistically least likely to vote.
Perhaps you’d like to see it again.
FIRST
“Vote for those who will ensure stability and decent life for all in
Just don’t ask me who to vote for.
And now the second spot.
SECOND
And once again.
SECOND
“Don’t let others decide in your name!”
I hope you enjoyed watching them.
In addition to the TV spots, you should be aware that there are two radio jingles and two press advertisements, all on the same theme.
The campaign will run between 14 and