The Office of the High Representative/EU Special Representative conducted a public information campaign in the run-up to Bosnia and Herzegovina’s 1 October 2006 elections.

The campaign, which ran between 14 and 29 September, had three aims.

• The first was to raise awareness about the changes in the international presence in Bosnia and Herzegovina and in particular about the closure of the Office of the High Representative.
• The second was to highlight the importance of the elections. Since the OHR is closing, the individuals and parties elected on 1 October will have to take responsibility for this country’s future.
• And the third aim was to encourage as much of the electorate as possible to vote. Anyone choosing not to vote is allowing others to make decisions about his or her future and about the pace at which this country will advance towards Europe.

The campaign had two slogans: Vote for those who will ensure stability and decent life for all in Bosnia and Herzegovina and Get out and Vote! Don't let others decide in your name!

The target audience was in particular the under-35s, who were statistically least likely to vote.

As part of the public information campaign two TV spots, two radio jingles and two press advertisements were produced, all on the same theme.

The television spots appeared on the – BHT1, FTV, RT RS, TV Pink, and OBN station, as well as the Mreza + network. The radio jingles ran on some 40 stations across Bosnia and Herzegovina and the press advertisements appeared in all the main newspapers and magazines.