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In the year 2000, the OHR commissioned through public tender a public
information campaign which enabled a young Sarajevo based multimedia team Pro.ba
to design and produce an animation-based public
campaign whose aim was to raise awareness of corruption in BiH.
The campaign consisted of two phases. The first phase ran for five weeks
starting on March 1 and consisted of five animated 5-minute episodes, five radio
jingles and five posters (40,000 copies). The second phase
consisted of an additional five animated episodes broadcast between
September 7 and October 14, five radio jingles, one billboard poster (60 copies)
and a comic book (40,000 copies) distributed to mainly school children in all
parts of Bosnia and Herzegovina.
The main characters of the campaign are Gor and his friends Ovaj and Onaj. In
the first phase, Gor is shown in different public contexts as the victim of
corruption represented by a giant pair of legs with Ovaj and Onaj as his
sympathetic witnesses. In the second phase Gor, Ovaj and Onaj decide to fight
corruption and form a detective agency. Over the course of the five episodes
they discover a money laundering operation and bring
the culprits to justice.
After the completion of this campaign, the OHR commissioned a nation-wide
omnibus survey to evaluate the success of the campaign (executive summary and
methodology attached) and found that it had indeed been widely appreciated by
the Bosnian public.
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