Public opinion and public support are key to the successful implementation of the peace process. It is vital to provide objective and timely information to the whole population of Bosnia and Herzegovina. The aim of the OHR’s Public Information campaigns is to raise awareness and understanding of democratic principles, human rights, the functioning of a market economy and other issues related to the civilian implementation of the Dayton Peace Agreement. Their second function is to provide information on specific issues such as new laws within the Rule of Law initiative, important aspects of economic reform, strengthening the capacity of BiH’s governing institutions, and reforms aimed at integrating BiH in Euro-Atlantic structures. Campaigns that deal with these issues require not just the engagement of the press but the production of specific material for broadcast and publication.